Privacy Notice
EGO & ID LLC Privacy Notice
Last Updated: June 02, 2023
ABOUT US
Ego & ID, LLC is a company headquartered in Chicago, IL, USA. We may be contacted by sending an e-mail to: help@okayinside.com
Ego & Id LLC
1519 W Warren Blvd
Unit 503 PMB 216
Chicago, IL 60607
ABOUT THIS PRIVACY NOTICE
Our Privacy Notice (“Privacy Notice”) is designed to help you understand how we collect, use, share and otherwise process information you provide to us, and to learn about your rights and choices regarding such information. This Privacy Notice applies to Ego & ID, LLC (hereinafter, variously “Ego”, “we”, “us”, or “our”), the privacy practices related to the users of our products and/or services (“you” or “your”), and/or your access to and/or use of the website www.okayinside.com, any mobile versions related thereto or our mobile application named: "Okay Inside” and any sites Ego has now or acquires in the future (collectively, the “Services”), including without limitation, as it relates to offering coaching, mentoring, habit tracking, or instructional wellness programs.
This Privacy Notice explains our privacy practices for the activities described herein. Please read this Privacy Notice carefully.
CHANGES TO OUR PRIVACY NOTICE
In general, changes will be made to this Privacy Notice to address new or modified laws and/or new or modified business procedures. We may change our Privacy Notice at any time, with or without advance notice. We encourage you to check this Privacy Notice regularly as we will list the most recent revision at the top of this Privacy Notice where it states, “Last Updated.” We may provide you additional forms of notice of modifications and/or updates as appropriate under the circumstances. Your continued use of the Services after any modification to this Privacy Notice will constitute your acceptance of such modifications and/or updates.
ACKNOWLEDGEMENT OF THIS NOTICE
By accessing or using our Sites or our Service in any manner, you indicate to Ego that you have read and accept our Privacy Notice and consent to the data practices described in this Privacy Notice. If you do NOT accept this Privacy Notice or do not meet or comply with the provisions set forth herein, then you may NOT use our Services.
QUESTIONS OR COMPLAINTS REGARDING OUR PRIVACY PRACTICES
We hope that you will contact us if you have any questions or complaints regarding how we handle or use your personal information. We will work to answer your question or address your complaint. If you have any questions, please contact us at help@okayinside.com.
CONSENT TO ELECTRONIC COMMUNICATIONS
By using the Services, you consent to receiving certain recurring electronic communications from Ego as further described in this Privacy Notice. You agree that any referrals, notices, agreements, disclosures, or other communications that we send to you electronically will satisfy any legal communication requirements, including that those communications be in writing. For questions about the electronic communications, please send an email to help@okayinside.com.
INFORMATION WE COLLECT
This section tells you about what Information we collect from you and use. The two main types of Information we collect are:
Personally identifiable information that you knowingly choose to disclose, which is collected on an individual basis, and
General user Information that does not contain personally identifiable information which is collected on an aggregated basis as you browse and use our Services and/or provide information to us. We collect information from you when you (a) use and/or access the Services, (b) register an account with Ego, (c) open and/or respond to our emails, (d) contact Ego, (e) visit any page online that displays our content, (f) make purchases through the Services, (g) provide information to any of our service providers, customers, partners, and/or other users, and (h) if you expressly opt-in to allow us to track your activity across other companies’ apps and websites, we will collect that information as well.
Information you knowingly provide to us on an individual basis
We may ask for certain personal information from you for the purpose of providing you content and/or services that you request. We collect the content, communications and other information you provide when you use our Service, including when you share content and message or communicate with others. We collect personal information and other information such as your:
Personal contact information (including name and email address)
Authentication related data: (e.g. email, user name, Password)
Network related data: platform analytics, logs (Internet Protocol (IP) address, coarse location inferred from IP, Wi-Fi network name)
Inferred and derived information: (propensities and attributes that the Services generate to help us understand you and your preferences) which may include without limitation demographic information (including age, birthdate, gender and location Information), Registration information (including account information, logins and passwords)
If you decline to provide your personal information or ask us to delete it, we may be unable to continue to provide the Services to you.
Information that cannot be used to identify you
To use our Services, we may collect Information that cannot be used to directly identify you. This type of Information can be called non-personal Information (“Aggregated Information”). We track Aggregated Information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”). Aggregated Information is collected automatically by technology to improve the Services and your experience with the Services. Examples include:
Online and technical information about your computer’s or mobile device’s operating system,
Type of browser you use,
Type of device from which you connected to the Service,
Details about how you are using our services, including natural language queries),
Geographic areas derived from your IP address,
Time, date of access, and duration of visits,
Web pages you visited,
Data from cookies stored on your device, or
Other Aggregated Information.
We may also receive non-personal information, such as aggregated or de-identified demographic/profile information, from third-party sources such as companies that specialize in providing enterprise information, analytics, and software as a service. We may also use clear gifs, pixel tags and web beacons, which are tiny graphic images placed on website pages and/or emails that allow us to determine whether you have performed specific actions and are further used to track online movements of our users. We may link this information to the Personal Information we have collected about you and use it for the purposes described in this Privacy Notice, and we may deliver targeted marketing and product information back to you based on your usage data.
Cookies
In an effort to be transparent with our data collection practice and the technologies we use to provide the Services, the following explains how we use Cookies. We use Cookies and web log files to improve the website experience and quality of the Services, and to customize your experience, by tracking website usage and trends, conducting research and development for additional services, and determining marketing efforts. A “Cookie” is a tiny data file that resides on your computer, mobile phone, or other device, and allows Ego to recognize you as a user when you return to our website using the same device and web browser and enables Ego to collect information about how you use our Services. Information gathered through Cookies may include the date and time of visits, the pages viewed, and time spent at using the Service. If you do not agree to our use of Cookies, you should set your browser settings accordingly or not use the Services. Cookies are categorized by how long they are stored and their function. The Cookies Ego uses are as set forth on its third party provider’s site at https://support.squarespace.com/hc/en-us/articles/360001264507-The-cookies-Squarespace-uses.
Choices for Cookies
You have a choice over use of cookies. You may remove or block cookies using the settings in the browser, but in some cases that may impact your ability to use the Services and/or impact your user experience while using the Services. Users should refer to their specific web browser’s instructions on how to do this. By accessing or using the Services, you consent to the placement of cookies on your devices as described in this Privacy Notice. If you prefer not to receive Cookies through the Services, you may control how your browser responds to Cookies by adjusting the privacy and security settings of your web browser.
HOW WE USE AND SHARE PERSONAL INFORMATION
We use Information collected for the purposes described in this Privacy Notice or as disclosed to you in connection with your access to and use of the Services. We also use the information collected to take the following actions:
provide the Services;
manage your user account in accordance with the Terms of Service located at okayinside.com/terms
operate, maintain, and improve the Services;
understand you and your preferences to enhance your experience on the Services;
answer questions and respond to your requests;
perform analytics and conduct research;
send you reminders, support, and marketing messages;
contact you through email, social media, blog or newsletter;
provide service and support, such as sending confirmations, invoices, technical notices, updates, security alerts, and administrative messages and providing customer support and troubleshooting;
developing and improving the Services;
sending marketing communications and other non-transactional communications (i.e., marketing newsletters, telemarketing calls or push notifications) about promotions, events, and news about products and services offered by Ego and our partners;
displaying tailored advertisements based on your information and/or preferences provided while using the services;
display content and conducting market research;
compliance with legal obligations;
link or combine information about you with other personal information we get from third parties, to help understand your needs and provide you with better and more personalized service;
enforce our terms and conditions;
protect against, investigate, and deter fraudulent, unauthorized, or illegal activity;
promoting the security of the Services;
manage our administration of the Services;
analyze programs, products, and services we offer;
inform you about products, events and/or other promotional purposes; and
use information for other purposes about which we notify you.
In general, we use Aggregated Information to help us improve the Service and customize the user experience. We also pool and combine this Aggregated Information to track trends and analyze use patterns on the Sites. We may use financial information to enroll you in one of our accounts and/or other related services in which you elect to participate. We reserve the right to use and disclose such Aggregated Information to our partners, advertisers and other third parties at our discretion.
If you use the Services, you agree to receive certain communications from us including but not limited to the following:
Special Offers, Newsletters and Updates. We will occasionally send you information on products, special deals, promotions and newsletters. Out of respect for your privacy, you may elect not to receive these types of communications by contacting us at help@okayinside.com.
Customer Service. We will communicate with you by email or telephone, as you may elect. You can reach Ego by email at help@okayinside.com.
WHOM WE SHARE YOUR INFORMATION WITH
We may share your information with the following parties:
Service Providers and Third Parties: To support the Services we provide to you, we may use services hosted by third parties, including but not limited to, payment services, data analysis, data base and search services, and/or communication services. We may share your personal information with such service providers as well as information from tools such as cookies, log files, device identifiers, location data (such as usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) and various tracking technologies in connection with your use of the Services. Such service providers may collect and store the same type of information and use it similarly to Ego, as described above. If such third-party services collect information, they do so anonymously without identifying individual visitors. However, we may link the information we record using tracking technology to personal information we collect. All such third parties are prohibited from using your personal information except to provide these services to Ego, and such third parties are required to maintain the confidentiality of your information. You agree to release Ego from any and all liability arising from any unauthorized disclosure of your personal information due to a third-party services data breach.
We may also facilitate third party services or ways to share data through third parties, including social media platforms, websites, applications, and services through plug-ins, widgets, buttons, and other third party features on and connected with the Services. If you connect to your third party accounts through our products, we will use that information to authenticate you, enumerate the data sources available to you, download any data you request us to, and download and refresh authentication tokens or persist authentication information such as user names and passwords as necessary to continue to connect to the data. For Compliance and Legal Actions Involving our Company: We will disclose your personal information to comply with legal requirements, such as in response to a court order or a subpoena. We may also disclose your personal information to:
investigate and defend Ego, its directors, officers and employees, against any third party claims or allegations, or otherwise to protect us from liability;
investigate, verify, prevent, enforce compliance with and/or take action regarding suspected and/or actual illegal activities;
assist government enforcement agencies;
respond to legal process and/or comply with the law;
exercise or protect the rights, property and/or personal safety of the users of the Services;
protect the security and/or integrity of the Service;
respond to law enforcement agency’s request;
investigate violations or suspected violations of our agreements and policies; and/or
as otherwise required or permitted by law or consistent with legal requirements.
Business Transfer: We transfer or disclose your personal information for business purposes. We may share your contact and transactional information with our current or future affiliates, which may include parent and subsidiary companies, joint ventures, or other companies under common control, in which case we will require our affiliates to honor this Privacy Notice. If we sell or otherwise transfer part or all of Ego or our assets to another organization (i.e., in the course of a transaction such as a merger, acquisition, bankruptcy, dissolution, liquidation, etc.), your information such as name and email address, user content and/or any other information collected through the Services may be among the items sold and/or transferred. We may also share personal information with our auditors, attorneys or other advisors in connection with corporate functions.
MARKETING
You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us by sending an email to help@okayinside.com. Please be aware that we may still email you non-commercial emails related to your account and your transactions through the Services, or other important business communications.
Deleting your in-App account
If you decide to delete your in-App account, you may do so by selecting “Delete Account” on your profile page. Deleting your Okay Inside: Habit Tracker account in-App will:
Sign you out immediately
Remove or anonymize any identifiable user information
Remove your email from our mailing lists.
SECURITY OF YOUR INFORMATION
We take appropriate precautions including organizational, technical and physical measures to help safeguard against accidental or unlawful destruction, personal information we process or use. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of storage or transmission is 100% secure. The internet is not a completely secure environment, and Ego cannot warrant the security of any information you transmit to Ego or guarantee that information on the Services may not be accessed, disclosed, altered, and/or destroyed by breach of any of our physical, technical and/or managerial safeguards. Please do your part to help Ego. You are solely responsible for protecting your password and account information, limiting access to your devices, signing out of the Services after your sessions, and for controlling access to emails between you and Ego, at all times. We are not responsible for the functionality, privacy and/or security measures of any other organization.
RETENTION OF INFORMATION
We will retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use and/or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. We may retain information (including without limitation your personally identifiable information) for a commercially reasonable time for backup, archival, audit purposes, and/or to comply with legal obligations, resolve disputes and enforce agreements. In some cases, if you choose not to provide Ego with requested information, you may not be able to use and/or access all of the Services. You can request further details of retention periods for different aspects of your personal data by contacting us.
THIRD PARTY WEBSITES AND VENDORS
This Privacy Notice does not apply to the activities of third parties when they are collecting or using data for their own purpose or on behalf of others. We are not responsible for the practices employed by any third parties, including their websites and/or services linked to and/or from the Services, or the information and/or content contained therein. We encourage you to review their privacy policies to understand how they use your information. You agree that Ego is not responsible, and does not have control over, any third parties that access your personal information. If you are using a third party website and/or service and you allow them to access your personal information, you do so at your own risk.
PRIVACY OF CHILDREN
The Services are not directed at children. The Services require everyone to be at least thirteen (13) years old before they create an account (in some areas, the age limit may be higher). The Services do not knowingly collect personally identifiable information online from individuals under the age of 13. If we learn that we have collected personal information from an individual under the age of 13, we will take steps to delete that information from our systems. If you are a parent or guardian and would like to report an account belonging to someone under 13, or if you believe your child has provided us with personal information without your consent, please contact us at help@okayinside.com.
DATA TRANSFERS
Please be aware that the Services are subject to United States laws, including those governing privacy and security of your information. By using the Services, you agree and consent (and represent that you have the authority to provide such consent) to the information collection, use and sharing practices described in this Privacy Notice and understand that the laws of the United States, and territories related thereto, may differ from those of other countries and may not be as protective as the laws in the country where you reside. Regardless of the laws in place in such countries, we will treat the privacy of your information in accordance with this Privacy Notice.
CALIFORNIA CONSUMER PRIVACY ACT
California residents have rights under the California Consumer Privacy Act (“CCPA”). To learn more about these rights, please continue reading below.
PRIVACY NOTICE FOR CALIFORNIA RESIDENTS
This Privacy Notice for California residents (“California Notice”) supplements the information contained above in this Privacy Notice and applies solely to all visitors, users, clients and others who reside in the State of California (“you”). We are providing this California Notice pursuant to the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this California Notice.
PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT
We collect the type of information described herein and in the Privacy Notice, which includes Personal Information, in the manner described herein and in the Privacy Notice. “Personal Information” means information that identifies, relates to, or could reasonably be linked directly or indirectly with a particular California resident, including without limitation information that identifies or could reasonably be linked, directly or indirectly, with a particular consumer or device. Personal Information does not include (i) publicly available information from government records; (ii) deidentified or aggregated consumer information; or (iii) information excluded from CCPA’s scope such as health and medical information. If you do not provide the information that we ask for, we may not be able to provide you with the requested services. Personal Information may be collected from you (directly or indirectly) or you may provide such Personal Information when you contact us, visit our website, and/or engage us to provide services. This California Notice and the Privacy Notice explain our practices for collecting, using, sharing, maintaining, protecting, and disclosing such information.
We have collected the following categories of Personal Information within the last twelve (12) months: